( PILATES STUDIO )

Form Fit

( FORM FIT:  a Pilates Brand Rooted in Holistic Movement )

Form Fit is a Pilates studio dedicated to promoting holistic wellness through intentional movement, emphasizing harmony between mind and body.

Their brand embodies elegance, empowerment, connection, and intentionality, reflected in refined typography, minimalist aesthetics, and organic iconography.

The studio offers a sanctuary for individuals seeking inner peace, physical strength, and personal growth through mindful practices.

the project

  • Visual Identity

  • Social Media Templates + Illustrations

  • Signs

the project

Form Fit is more than a Pilates studio; it’s a sanctuary for wellness, balance, and intentional movement. With a focus on harmonizing the mind and body, this brand identity was crafted to reflect the studio's values of alignment, connection, and holistic growth. 

solutions

  • Develop a unified visual language that aligns with Form Fit's core values, ensuring consistency across all platforms and reinforcing brand recognition.

  • Craft messaging and design elements that resonate with Form Fit's clientele, fostering a deeper connection and encouraging community growth.

  • Position Form Fit as a leader in holistic wellness by highlighting its unique approach to Pilates.

( MOODBOARD )
Collage featuring a person in athletic wear stretching, botanical and fingerprint graphics, and text reading 'Wolf Solace' and 'The Wellnest, Pilates Studio, Vancouver BC'. Included are minimalist design elements. 
( color palette )
Color palette titled "Form Fit" with swatches: Regent Gray #919EA6, Zeus #2D221B, and Linen #FCF9ED. Includes images of a person in white clothing, beach water, and light patterns on a wall.
Collage of yoga class images and motivational phrases on a wall. Includes photos of people practicing yoga and text like 'Form Fit' and 'You're the medicine.'
Wooden sandwich board promoting "Form Fit" Pilates studio with offer for a free first class.
Diagram of four overlapping circles labeled wellness, connection, balance, and movement, with symbols in each circle. Text below reads 'FORM FIT.'
Pilates studio advertisement with woman in sportswear stretching, promoting inner peace and physical strength, located in Barcelona, Spain.
"Form Fit" title with six symbols labeled wellness, balance, connection, alignment, power, movement.
Three smartphone screens displaying Pilates studio promotions and images of people in activewear, set against a background of hanging clothing racks in a store or studio environment. 
( loved what you see? )

Your brand’s transformation begins now

It’s time to take the first step toward elevating your business.