Working with service-based businesses across the
US, Europe, and worldwide.
Brand Identity & Web Design for Service-Based Businesses
Through thoughtful brand identity and web design, I help service-based businesses uncover their voice and express their story through intentional visuals.
Every design decision is guided by strategy, creating a brand that not only looks beautiful but communicates your value clearly, connects with the right audience, and supports the growth of your business.
A strong brand is built on clarity and consistency.
When your visual identity and website work together, your business feels more professional, more trustworthy, and more memorable. A cohesive brand helps people understand what you offer and why it matters.
Through strategic brand identity and web design, I help service-based businesses create a unified presence that attracts the right clients and supports long-term growth.
A thoughtful brand helps your business:
I.
Build trust
II.
Communicate your value
III.
Attract aligned clients
Beautiful design means nothing without strategy.
Without a clear brand foundation, even the most beautiful visuals can feel disconnected. When your messaging, brand identity, and website lack direction, it becomes harder for people to understand your value.
Together, we build the strategic foundation behind your brand creating clarity, consistency, and purpose across every touchpoint of your identity and website.
Strategic Brand Identity & Web Design
/ BRAND IDENTITY DESIGN
You should be proud of showing your brand. We’ll shape a brand identity that feels intentional, timeless, and unmistakably yours through strategic brand identity design.
/ PACKAGING DESIGN
Your packaging is often the very first conversation your brand has. Let’s make it memorable, thoughtful, and designed to be picked up, remembered, and loved.
/ WEB DESIGN (SQUARESPACE)
Your website should feel like home—clear, intuitive, and beautifully considered. I design strategic Squarespace websites that reflect your brand and guide visitors confidently toward working with you.
/ INSTAGRAM TEMPLATES
No more second-guessing thanks to your new Instagram templates. I’ll help you bring your brand to life online with cohesive Canva templates that feel authentic, recognizable, and aligned with your brand identity.
/ BRAND ONGOING SUPPORT
Say hi to your creative partner. I’m here to help you stay consistent, evolve with purpose, and keep your visuals aligned as your brand grows.
What Clients Say About Working Together
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![Two women with dark hair and white shirts sitting on the floor in a cozy kitchen, looking at a camera and smiling, with an open book and a laptop nearby.]()
Let’s be friends media
Social Media Agency
“After seeing Marina's portfolio on Instagram - I knew I had to contact her to bring my Social Media Agency's identity to life! After our first e-mail exchange, Marina was receptive, her answers prompt and detailed, and she was as excited as we were! From onboarding to off boarding, she was with us every step of the way and we truly collaborated on the design. It was a wonderful experience — 100/100 recommend!”
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![A woman holding a large cardboard tube, smiling, in a gym or workout area.]()
Soma active
Online Pilates Studio
“We really wanted to thank you for your kindness, professionalism, your creative ideas, and for being so open and collaborative. We appreciate how you push us out of our comfort zone, help us grow, and support us on a daily basis. After just two months working together, our brand image and tone of voice are defined, and we already received so much great feedback on Soma’s new creative direction. It feels more unique, consistent, people are engaging with it. We are super happy.“
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![Woman sitting cross-legged on floor surrounded by candles and musical instruments, in a cozy indoor setting.]()
Soulscape studio
Pilates and Wellness Studio
“Marina is an absolute gem to work with. She’s prompt, efficient, and incredibly communicative, making the entire process seamless from start to finish. Her strong background in web development allows her to easily integrate third-party content, while her creative eye ensures everything is both visually stunning and aligned with my brand. On top of her technical expertise, she brings kindness, professionalism, and heart into every interaction. I truly lucked out in finding someone so uniquely talented—there’s no one like her.”
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![Small speckled puppy on a leash looking up at a person in tan pants, standing on a white background.]()
Oliva
Pet Atelier
“Working with Marina was one of the best decisions I made while building Oliva Pet Atelier. Marina supported me during the very beginning of Oliva Pet Atelier when the brand was still just an idea taking shape. From the start, she understood the tone, intention, and feeling I wanted to express — calm, timeless, and personal. She helped translate that into a visual identity that truly reflected what I had in mind. The process felt collaborative and clear. Marina gave structure to my ideas, offered creative direction when I wasn’t sure how to move forward, and cared about every detail along the way. I’m truly grateful for her work. She’s talented, thoughtful, and someone I’d recommend to anyone building a brand with meaning.“
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![Living room with white walls, a beige sofa, small wooden side table, round wooden dining table with three chairs, a wall-mounted TV, and open double doors leading to a balcony with greenery.]()
Sola
Vacational Apartaments
“Working with Marina was an absolute pleasure! She provided fast, high-quality branding services and quickly understood my vision, my preferences, and the needs of my business. Communication with her was excellent throughout the process, and she was patient and flexible with any changes until we achieved a result we were completely happy with. I would definitely be happy to work with her again in the future!”
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![A woman with long brown hair, smiling, sitting in a beige chair with a black Apple iPad in her hands, in an office setting with a whiteboard behind her and a green plant nearby.]()
Regen Aesthetics and Wellness
Wellness Medicine
“As founder of REGEN Aesthetics and Wellness in Miami, Florida I searched high and low for someone to help me bring to life my very specific, curated, and personalized branding. After seeing Marina’s work and briefly exchanging conversation I knew she would be the perfect brand creator for my vision. She is a pleasure to work with and extremely receptive to the feedback. She really gave me the direction I needed to bring my vision to life and I highly recommend her to anyone seeking branding.”
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![A woman with long wavy hair standing near a body of water with mountains in the background during sunset.]()
Drift Social
Social Media Agency
“Working with Marina is an absolute joy. She’s not only incredibly talented but also brings the kind of positive, supportive energy that makes the whole process enjoyable. She listens, collaborates, and creates designs that are both beautiful and strategic. The new designs elevate my business in such a big way. Having a cohesive, professional brand and website makes me feel confident showing up and I know it will make a strong impression on potential clients.“
Your next chapter is waiting ...
If your brand no longer feels like you, it’s time to realign your visuals with your growth.
When we work together, we’ll create a brand that feels grounded, confident, and true to where you’re headed, one that helps you show up with ease and clarity.
Let’s craft a timeless identity that reflects your worth and lets your presence speak for itself.